Joan Centanno

Joan Centanno brings more than 20 years of successful management, marketing, consulting and entrepreneurial leadership for corporate and startup organizations. Joan began her professional career with Procter & Gamble and Frito-Lay, managing consumer brand strategies, new product introductions, and sales initiatives, leading departments with up to 300 people. An award-winning consultant, Joan has created sustainable and often game-changing programs on innovation strategy, market entry/growth, operations and organizational effectiveness for clients such as Target and Lowe’s. Joan holds an MBA from the Kellogg School of Management at Northwestern University and a BS from Northern Illinois University.


The City of Los Angeles employs nearly 50,000 people, making it one of the largest employers in the region. To achieve its goal of creating a healthier, happier workforce, the City’s Personnel Department launched a Wellness Program beginning with the 24,000 members of its Flex Benefits Program. FUSE Fellow Joan Centanno led the implementation of the initiative, helping tens of thousands of city employees find ways to improve their physical and mental well being. Joan’s work helped create a culture of wellness in order to improve the overall health of the employee population, thereby reducing the prevalence of chronic diseases and costs to the city. And although the wellness program is still being rolled out over a five-year plan, Joan successfully corralled the support needed throughout the department to implement visible signs of a wellness culture that regularly engages with the employee community, clearly showing the department’s commitment to the program.