Nancy Villasenor

Los Angeles County Department of Health Services
Los Angeles County, CA

NANCY VILLASENOR has two decades of experience in business-to-business and business-to-consumer marketing and strategic planning within the consumer products and entertainment industries. She most recently was a marketing consultant for food and home product companies. She has worked as an executive within highly matrixed organizations, including Mattel, Nestle, Warner Bros. Entertainment, and AAA. Nancy earned a B.S. in business administration from Portland State University.

 

PROJECT

The Los Angeles County Department of Health Services (DHS) is experiencing a shortage of primary care physicians. To counter this deficiency, FUSE Executive Fellow Nancy Villasenor developed a comprehensive recruitment, hiring, onboarding, and marketing plan that DHS can use to attract a larger pool of primary care physicians committed to public healthcare. During the COVID-19 crisis, she is helping DHS fast-track the hiring and onboarding of physicians. She is also continuing to support DHS’s overall hiring efforts, helping L.A. County meet critical staffing needs.