Building Infrastructure and Capacity for L.A.’s Next Wave of Tourism

In preparation for the 2028 Summer Olympics and the millions of visitors the event will bring, the Los Angeles Department of Convention & Tourism Development (CTD) is creating a master plan for tourism. The first long-term strategic plan around tourism ever undertaken by the city, it addresses infrastructure, capacity, and the visitor experience. FUSE executive fellow Eric Rosen has helped lead this initiative, negotiating contracts and establishing relationships with the two firms working on the project, as well as key stakeholders in the public and private sectors. Eric is now building on this work and leading the project to its conclusion. He will also work with the CTD to socialize the results to various communities and stakeholders, and he will help generate excitement for the program through various engagements. Additionally, he will help implement some of the plan’s recommendations.