Strategic Communications to Support Vaccine Uptake and Health Equity Post-Pandemic

Atlanta is working diligently to increase the pace of its vaccine inoculations and rollout One Atlanta’s strategic initiatives to begin recovery from the Covid-19 pandemic. The Covid-19 Vaccine Equity Campaign and broader One Atlanta vision are designed to increase health equity post-pandemic, particularly for the Black and Brown communities hit hardest by Covid-19. To effectively deploy both initiatives, FUSE Executive Fellow Tiffany Patterson will work with the Office of Equity, Diversity, and Inclusion to design, implement, and evaluate high-touch branding and messaging tactics, improving and maximizing communications across all platforms.

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