Using Strategic Marketing to Bolster Social Services
The Los Angeles County Department of Workforce Development, Aging & Community Services (WDACS) seeks to maximize the outreach and impact of its services, which include connecting individuals and employers, ensuring the well-being of older and dependent adults, and improving human relations. To advance this goal, WDACS hired FUSE executive fellow Swati Chandra to help its workforce branch, America’s Job Center of California (AJCC), develop a brand and incorporate best marketing practices. Swati helped lead the team in adopting a data-centric approach to defining goals for an outreach campaign. She also brought together key stakeholders to develop and roll out a consistent brand strategy and style guides, and she helped improve communications between AJCC and WDACS, as well as throughout WDACS. Swati is continuing to help AJCC implement its marketing plans. She is also helping develop strategic marketing plans for other WDACS branches, working with leadership to identify priorities and key performance indicators. By taking a strategic approach to identifying common goals, the branches can operate more cohesively and effectively while extending the outreach and the impact of WDACS services.