Using Strategic Marketing to Bolster Social Services
The Los Angeles County Department of Workforce Development, Aging and Community Services (WDACS) has been working to extend the outreach and impact of its services, which include connecting individuals and employers, ensuring the well-being of older and dependent adults, and improving human relations. Since the COVID-19 pandemic, WDACS has also been working to maximize its resources and make them broadly accessible to further protect the well-being of county residents. To advance these goals, FUSE Executive Fellow Swati Chandra made broad changes to WDACs brand and marketing strategies. She then switched gears to support WDACS COVID-19 response and recovery, helping design and launch the Great Plates Delivered program, which distributes meals from local restaurants to seniors in need, and launching new messaging and a COVID-19 webpage for the department. To increase awareness of WDACS and its services, Swati developed a brand and incorporated best marketing practices for the America’s Job Center of California (AJCC) and created strategic marketing plans for multiple WDACS branches. To enhance internal operations, she worked with leadership to identify priorities and key performance indicators, and she introduced programs to foster employee development and cross-functional team collaboration. Swati is continuing to work with WDACS on multiple projects, including COVID-19 initiatives, the development of data-driven goals, and further brand and website enhancements.